Venue and Accomodations

(Register by Tuesday March 24, to receive hotel Group Discount Rate)

The Heldrich Hotel and Conference Center

Located in the heart of downtown New Brunswick’s Cultural Arts District, The Heldrich is a sophisticated anchor for the Spring 2026 SME Forum. The venue blends luxury accommodations with a world-class, IACC-certified conference center, designed to foster the high-level collaboration and focus that defines this year’s theme.

The Heldrich Hotel and Conference Center

10 Livingston Avenue, New Brunswick, NJ 08901

Tel: 732.729.4670

About:

Accommodations: Modern guest rooms featuring spacious work desks and views of the New Brunswick skyline.
Dining: On-site Christopher’s Restaurant and Bar offers contemporary American cuisine and savvy cocktails—the perfect spot for post-session networking.
Wellness: Attendees have access to a 24-hour fitness center, a heated indoor pool, and a full-service spa.

Local Highlights

You are steps away from the New Brunswick Performing Arts Center (NBPAC) and the State Theatre New Jersey. The vibrant downtown area features dozens of Zagat-rated restaurants, the Zimmerli Art Museum, and the historic Rutgers University campus.

Getting to The Heldrich

New Brunswick is known as the “Hub City” for its exceptional accessibility along the Northeast corridor.

By Train (Recommended)

The Heldrich is a short 5-minute walk (approx. 3 blocks) from the New Brunswick Train Station.

From New York (Penn Station): Direct NJ Transit Northeast Corridor trains run every 30 minutes; travel time is approximately 50–60 minutes.
From Philadelphia (30th Street Station): Take Amtrak directly to New Brunswick, or take SEPTA to Trenton and transfer to the NJ Transit Northeast Corridor line.

By Car

From New York City: Take the NJ Turnpike South to Exit 9. Follow Route 18 North to the New Brunswick/Livingston Avenue exit.
From Philadelphia: Take the NJ Turnpike North to Exit 9. Follow Route 18 North to the New Brunswick/Livingston Avenue exit.
Parking: Valet parking is available at the hotel entrance. Self-parking is located at the adjacent Morris Street Garage.